Customer Relationship Management (CRM) represents a strategy that emphasizes your business’ most valuable asset: your clients.

Use your most valuable capital

In many business activities lies valuable capital under guise of knowledge about clients and experience with them. This is the basis of CRM: this knowledge becomes transparent and is actively used in the benefit of the business.

Loyal clients buy consecutively and recommend you to others. Taking care of present clients is cheaper than gaining new ones. Use this potential and increase the satisfaction of your customers through:

• Clear and individual communication
• High class services
• Relevant information
• Fulfilling individual wills

CRM projects consist of two parts (simplified view). The big part refers to “rethinking” the business’ strategy that may be obsolete and has to be revived. The smaller part is represented by technology, basically the CRM software which aids you professionally in implementing management for clients.

What does CRM really brings you?

CRM backs you up in the process of establishing a professional clients’ management and guides you to fulfilling your customer’s wishes. The software brings transparency, efficiency and a business level memory for structured work projects.

Besides happy customers and employees, CRM establishes long-term relationships with clients, a fact that generates the highest success rate of the business. With this simple formula, the real competition advantage emerges and new opportunities for unexplored markets appear.

These are the advantages CRM brings to your business:

Optimum connection thanks to centralized data:

• All departments and employees are connected in a unique system
• In this system, there can be uploaded various solutions: Office, archives, economy of resources
• Communicating without losing time is possible thanks to direct access to information
• This creates structured and automated work processes for improved efficiency
• You can adapt the CRM solution flexibly, depending on workplaces, locations or national borders

Turn to profit your knowledge about clients:

• Chronological clients files foster professional clients loyalty
• 360⁰ view of clients: all orders, phone calls, contracts and mails are available at a click
• Discover the hidden potential through evaluating clients’ profiles
• Having a clear view over your customers, you can develop your products and services in a seamless way

Simple control of sales:

• Check your marketing and sales strategies based on target groups
• You have all information regarding interested clients, so you can send recommendations at the right time
• Orders are multiplied through targeting processes of Cross and Up Selling
• Grasp potential sales chances and use this knowledge

Motivated employees and better services:

• Employees are assisted and have simplified routine tasks
• They take fundamental decisions and take competent actions thanks to relevant information
• Happy employees deliver better services

Proactive Management:

• You’ll never lose again the perspective view over on-going projects using the centralized database
• CRM eases proactive management of resources and expenses, as well as the estimation of development time and costs
• Now it’s more simple to make accurate overviews and have effective control for best business development

101itconsult knows that professional clients’ management is profitable. We can help also you to clear up obsolete strategies, save valuable time and show you how you can boost business processes. Take a look at our service CRM!