Facebook became probably the most popular Social Media network and this makes it the ultimate tool to promote your blog, website or personal brand.

A high percentage of blog traffic can come from Facebook from shared articles. Here are some tips on how to get things done:

Post periodically

To promote a site or a blog on Facebook you’ll have to build a community around your personal or business Facebook page. To achieve this, it’s needed to constantly post articles, images, videos, reviews or other interesting and useful content for your audience.

If you are doing it too rarely, people forget about you from one post to another and getting their attention back becomes difficult. There’s another aspect: Edge Rank. Facebook gives and Edge Rank (a mark similar to Google Page Rank for sites) to your posts, profile and page. The better their engagement (receiving likes, shares, comments), the higher are the chances they appear in users Newsfeed.

Basically, if people appreciate your posts, they are more likely to be seen by others on Facebook. This achievement requires frequent posting of interesting content.

All posts have a “life expectancy”: they are visible for a time, and then they disappear because other people post. So your articles are competing with others. You either come up with a viral or post something new.

Set up an editorial plan

Besides the frequency of your Facebook posts, you’ll need to establish the type of content you share. Too much blog promotion risks looking like advertising, especially if there isn’t a significant number of articles on the blog.

It’s more natural to post another type of content that includes your own articles. A good mix of posts can be 5-10 to 1. That means at 5-10 Facebook posts you can include 1 blog promotion post. Or any other ratio in which blog promoting is in minority compared to the rest of your share.

The posts that don’t promote you can have a useful subject, insights that you commented on the blog, funny or emotional stories. You’ll just have to test several types of content to see which fits best with your audience.

Consider publishing hour for optimal feedback

Depending on hours of the day or days of the week, you’ll receive different reactions to your posts. For example, in the morning, after arriving to job, many people have the habit of opening their Facebook profile. It can be a good moment to post because there’s the high probability that your post reaches an increased number of people. There’s also the downside of losing itself in the “morning post rush”, if the content is not interesting enough.

In a similar way, there are certain days when better answer rates exist, meaning people are more prone to click your link and visit your blog. The only way of identifying these patters is monitoring and testing your blog’s statistics.

Engagement

The purpose of these strategies is to have your content read by a large audience, not only by yourself. And this is still not enough. The objective is to get people to comment, like and share your posts. This is how your blog is really promoted (improving Edge Rank).

To get things done, a constant dialogue with followers is mandatory, in other words, you’ll have to engage them. Working daily and taking interest in what you do, you can be able to use Facebook as a promotion tool. Keep in mind that the best strategy for improving your blog traffic can be set up only by constant testing and monitoring.