A professional site respects its users and delivers quality.

While SEO, advertising, social networks and other methods and activities can improve traffic on a website, none of these don’t insure the conversion of visitors into clients. Obtaining a higher traffic is just the first step in boosting a business’ sales or popularity.

Optimizing the conversion rate is very important for any business, and many parameters that have a direct influence over it are part of the web design. The design of a website plays a major role in converting the visitors.

 

It’s mandatory to identify to whom the site is dedicated, more exactly the business in question, so that the creation of the site is meeting their expectations. At the same time, the buttons that stimulate the visitors to act have a significant role. Keep in mind that imperatives mustn’t annoy them, but just persuade them to act. Intuitively, the colors and CTA buttons make a good team. The use of attractive, contrasting colors determines people to push the buttons.

A memorable identity will start with the brand creation. Before setting up a website, it’s necessary a strong brand, a vibrant name and an unique logo that makes an impact in the consumer’s mind. Moreover, the domain address has to be chosen wisely, in order to be relevant, easy to remember, write and find.

Visual communication has at its core perception. First of all, the visitor will observe the layout, the images and other visual elements that distract them. Keep in mind the amount of patience and time the visitors might have, for reading a long text. The impact has to be realized through images, video clips, graphics, info graphics and other visual elements that makes the focus and be entertained. Titles and subtitles can have a significant effect if they are highlighted and if the entire content is divided in smaller sections.

A clear and precise hierarchy. It’s best to start with the most important content. Being aware of the visitors’ patience, but also of the business’ objectives, the site’s information has to be classified in a way that says since the first page: Who we are? What do we do? What information can you find here? How are we different from the other? and What is the next step?

Responsive design is already a must-have nowadays. There is no doubt that most web pages are accessed using mobile devices. At the same time, if the business’ field allows and needs a web application, this has to be created in order to increase the conversion rate of a web page.

The design of each web page should be as clear and aired as possible. Loading the page with too much design elements can’t lead anywhere, but to confusion, repulsion and finally, leaving. The pages of a site are to be created similar to landing pages, and the CTA buttons will be made separately to ease users’ browsing.

None the last, remember to integrate in the site social media buttons and plugins (Like Box, Facebook Recommendations, Comment Box, Tweet), which allows the visitors to share your content. In the same aspect, liking some pages can be done through reviews, testimonials by clients that will boost the visitors’ confidence in the online business.

A convincing design can be a tough challenge and needs skill and knowledge for efficient implementing. This is why our team is here to help you to improve your site’s interactions with your visitors, so they soon become your clients! Check out our amazing Web design service.